Stay Fare Mayor
The London Taxi Company wanted to create the #StayFareMayor campaign because it wanted the next Mayor of London, Sadiq Khan, to recognise it as the “best cab service in the world”.
With over 20 actors involved, we recreated a ‘day in the life’ journey of a black cab driver traversing the streets of London to a re-worked soundtrack of Amy’s famous ‘Back to Black’ song.
The project was completed in under three weeks. This film was created in collaboration with Amy Winehouse’s family to promote the #StayFareMayor campaign on behalf of the London black taxi trade.
Stay Fare Mayor was the main component of a very successful programme of social media activity. It picked up a 2016 Public Affairs Award for Best Local Government Campaign.
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