The Global Salmon Initiative is an industry body representing 70% of the worldwide salmon industry. They stand for sustainability in the farmed salmon sector – and they needed to explain their purpose in an informative, engaging way.
Solution
We took a brief of the key messages that GSI wanted to convey. Next, we understood their brand guidelines and styles to create a cohesive style. Using this, we developed an animation to distil complex information easily for all of the GSI’s audiences.
The finished animation was displayed prominently on the website and to be used for employee engagement and at trade shows around the world.
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