Concept
GlaxoSmithKline’s Consumer Health division needed to commission a video to be shown at a Science Academy conference they were hosting.
We were briefed to film and edit a ‘modern, cutting edge’ film that would not only be eye-catching, memorable and on-message but would also clearly explain the science behind the Optizorb technology they use in some of their Panadol painkiller products.
Solution
Our team arrived on location at GSK’s offices in Parsippany, New York, to film multi-camera interviews with Panadol spokespeople, B-roll and product shots.
To create the client’s ‘modern, scientific’ look, we used coloured streak filters and uncoated lenses. The style unearthed some unique and memorable lighting effects.
We spent an additional full day on-location in a studio filming creative material that became motion-tracked science graphics in the final edit.
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