Stobart Group, owners of London Southend Airport, wanted to engage customers and shareholders with the benefits of choosing to fly from Southend.
In particular, Stobart Group were keen to promote the airport’s key transport links as well as the speed and efficiency for travellers passing through.
Solution
We devised a film that focused on the key areas of a traveller’s journey: arrival, check-in, speedy security, departure and boarding.
The film was shot in a POV style that used hidden cuts. This gave the illusion of one continuous real-time shot to show passengers just how simple and easy it is to arrive and depart from London Southend Airport.
RESULT
The client was delighted with the end result, with the film being used on Stobart’s website. London Southend Airport continues to enjoy rapid growth and has been voted Which? best airport in London for six years running.
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