IHG 360° Rewards Club | Vismedia Agency
London HQ
Unit 203, Brickfields
37 Cremer Street
Hoxton, E2 8HD
Vilnius
AltSpace
Islandijos g. 6,
Vilnius 01401, Lithuania
Interactive Experiences

IHG 360° Rewards Club

  • Client

    IHG

Open Project

THE CHALLENGE

Train hotel managers at scale.

IHG needed to train their hotel general managers globally on their brand standards. We reversioned the experience into 12 different languages, used by over 15,000 individuals.

''The Vismedia team were able to create a best-in-class, truly immersive learning experience – one which our users continue to engage in on a day-to-day basis. We were blown away by their attention to detail and creative approach to bring our ‘Loyalty 360°’ to life!''
Shane de Saram

Global Learning Manager, IHG

THE SOLUTION

360° imagery and exploration.

Vismedia captured 360° imagery of various IHG brand hotels and created an interactive training platform. Via their desktop browsers, employees were able to explore multiple hotel spaces (reception, bar, restaurant, meeting room, guest room and general manager’s office) in which they were able to open relevant content and learn about IHG’s loyalty programs, rewards and standards.

THE RESULT

Effective training, delivered globally.

Explore the immersive experience

By exploring the hotel themselves via an immersive experience and interacting with various types of digital content, managers learned more effectively.

We developed the initial English language version of the immersive experience within three-months. Thanks to its success, IHG requested a Chinese language version which was delivered in just two weeks.

Since then, over 15,000 of IHG’s general managers have trained with this immersive experience.

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