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360 Experience 360 Photography Employee Learning

IHG 360° Rewards Club

  • Client

    IHG

Open Project

Challenge

Train hotel managers at scale.

Intercontinental Hotels Group (IHG) needed to train their hotel managers on the importance of the ‘IHG Rewards Club’ in the most efficient and memorable way possible.

Solution

360° imagery and exploration.

Vismedia captured 360° imagery of various IHG brand hotels and created an interactive training platform. Via their desktop browsers, employees were able to explore multiple hotel spaces (reception, bar, restaurant, meeting room, guest room and general manager’s office) in which they were able to open relevant content and learn about IHG’s loyalty programs, rewards and standards.

By exploring the hotel themselves via an immersive experience and interacting with various types of digital content, managers learned more effectively.

RESULT

Effective training, delivered globally.

By exploring the hotel themselves via an immersive experience and interacting with various types of digital content, managers learned more effectively.

We developed the initial English language version of the immersive experience within three-months. Thanks to its success, IHG requested a Chinese language version which was delivered in just two weeks.

Since then, over 15,000 of IHG’s general managers have trained with this immersive experience.

TESTIMONIAL

Straight from the client:

''The Vismedia team provided us with some best in class VR examples. We were able to create a truly immersive 'learning' experience – one which our users continue to engage in on a day-to-day basis. We appreciate their attention to detail and creative approach to bringing our ‘Loyalty 360°’ to life!''
Carla Griffin

Global Head of Communications, Coats

Explore the immersive experience

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