We conceptualised a series of web commercials for GlaxoSmithKline following receipt of a brief to create a suite of videos publicising the science at work in their most popular consumer health products.
We repurposed the assets for three different versions of the film: a 30-second ad-spot, a 120-second detailed edit, and short edit showing the science only.
The first product to go in to production was the Nicoderm CQ smoking cessation patch. All the creative, storyboarding, casting and location management was done in-house, and production took place with a production team of 3 and crew of 11, in three different locations over the course of two days.
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When businesses need to own the attention span, we have a habit of making communications stand out. Let’s chat over a virtual cuppa and get the ideas flowing.