EY Gamified Employee Experience | Case Study | Vismedia Agency
London HQ
Unit 203, Brickfields
37 Cremer Street
Hoxton, E2 8HD
Vilnius
AltSpace
Islandijos g. 6,
Vilnius 01401, Lithuania

EY 360° Employee Engagement Game

  • Client

    EY

  • Partner Agency

    scarlettabbott

Open Project

THE CHALLENGE

Understand the sentiment behind a strategy.

Ernst & Young (EY) UK & Ireland needed their employees’ input to test a crucial part of their strategy around the three pillars of Technology, Talent and Trust.

EY needed to be sure that employees understood the principles underpinning the entire organisation’s beliefs.

THE SOLUTION

A gamified immersive experience.

To make sure EY employees were fully engaged, we were commissioned through EY’s employee engagement agency, scarlettabbott, build an interactive and immersive 360º experience. This included three games designed to test employees’ sentiment towards each of the 3Ts (Talent, Technology and Trust).

We made the platform accessible on the company’s existing hardware, and interaction data was delivered to EY via a bespoke, branded and secure dashboard.

To ensure the platform remained relevant, we enabled the client to update the content within the game and even gave them the ability to repurpose it.

THE RESULT

84% of employees reached.

From a total of 7,220 people, EY was able to reach 84% of the employees they were targeting. Participation in the games confirmed a strong understanding and belief in the 3Ts across the organisation.

“Gamification helped our partners and leaders talk with their people about their contribution to the 3Ts – as groups and individuals.”
Gill Poloni

Head of Communications and Engagement, EY

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