As one of the world’s leading industrial thread manufacturing companies, Coats recognises the importance of sustainability.
To communicate their new sustainability strategy and champion some of the work they have already accomplished Coats tasked Vismedia to turn their strategy into an emotive 3D film.
Working with the client we scripted the film using some of the key facts from their strategy. This was then turned into a storyboard where we decided where existing footage could be used and where 3D graphics would be utilised to emphasise some of the key facts.
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