Coats Footwear: Interactive Website Tool and 3D Animation | Vismedia
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Coats Footwear

  • Client


  • Type

    Immersive Experience, 3D Animation

Open Project


Unlocking and showcasing everyday innovation.

Coats is an industry leader in footwear-related products and solutions. The thread manufacturer wanted to showcase the range of knitting yarns, composites and threads they had to offer for their potential manufacturing customers.

However, their challenge is visualising their hidden innovation. How could Coats showcase the innovative solutions for their manufacturing partners in the footwear world?

Photorealistic CGI animation

3D product configurator

Sales enablement

Marketing and communications


A 3D digital web experience.

First, we created an interactive product showcase tool powered by a web browser. With no need for specialist software, it’s accessible for any viewer on any modern device.

The 3D Footwear Tool.

The interactive online tool is built around a 3D product model of a sports shoe. Each click takes a closer look at Coats’ innovative manufacturing processes.

As the shoe transforms, users are presented with deeper detail.

The film.

Magic was in the air. Once we had the 3D shoe designs, we worked with Coats to produce a standalone film demonstrating the power of their footwear solutions.

Our 3D artists deconstructed the sports shoe model, then reconstructed it piece-by-piece. We took the audience on a journey by animating the knitting process, showcasing the quality and complexity of what Coats products can do.

Coats Footwear animation side view
Play the animated film

The Result.

‟The quality of work produced is outstanding with an exceptional level of attention to detail, taking complex solutions and building content that helps our customers to clearly and easily see the benefits our products offer.”
Carla Griffin

Global Head of Marketing Communications, Coats

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