Barclays Beat Bullying | Anti-Bullying Alliance | Vismedia
London HQ
Unit 203, Brickfields
37 Cremer Street
Hoxton, E2 8HD
Islandijos g. 6,
Vilnius 01401, Lithuania
June 1, 2015

Barclays: Beat Bullying

Working with The Anti-Bullying Alliance and Barclays, we created this film to officially launch Anti-Bullying Week with a particular focus on the effects of bullying on mental health.

  • Client

    Anti-Bullying Alliance, Barclays

  • Type



From conceptual ideas through to delivery, our aim was to create a project that captured elements of a music video. We pre-recorded an original message, sung in acapella, and then actor voices collaborated on-set. We used real students at Passmores Academy, Harlow.


700,000+ offline reach.

The film was shown on a giant screen before the start of every One Direction concert in the UK, reaching over 700,000 people during the On The Road Again Tour. The campaign video was also a key component of the Anti-Bullying Alliance’s social media strategy.

Have a virtual coffee with us

When businesses need to own the attention span, we have a habit of making communications stand out. Let’s chat over a virtual cuppa and get the ideas flowing.

We use delicious cookies to make your browsing experience velvety-smooth.