AkzoNobel Ashington Paint Factory | 360° Immersive Experience
London HQ
Unit 203, Brickfields
37 Cremer Street
Hoxton, E2 8HD
Islandijos g. 6,
Vilnius 01401, Lithuania

AkzoNobel Ashington Sustainable Paint Plant

  • Client


  • Type


Open Project


Showcase hidden innovation to investors.

AkzoNobel wanted to showcase the innovation inside their new £100m manufacturing facility, described as the world’s most advanced and sustainable paint factory. It produces products for their Dulux, Dulux Trade, Armstead Cuprinol, Hammerite and Polycell brands.


A fully immersive and interactive experience.

We created an immersive and interactive experience to take visitors on a journey around the facility. The experience uses a mix of animation, on-screen graphics, blended 4K video, sound and 360° panoramic photography. It guides the audience through the factory showcasing the innovation in their manufacturing processes.


Innovation saves the day.

The experience was used to demonstrate investment and innovation within AkzoNobel, which was a crucial factor in their ability to defeat a hostile takeover bid.

Explore the immersive experience


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