IHG Interactive 360° Employee Experience

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Objective

IHG needed to train their hotel managers on the importance of the 'IHG Rewards Club'
in the most efficient and memorable way possible.
15,000+
IHG general managers
have trained with this
immersive experience.

Solution

Vismedia captured 360° imagery of various IHG brand hotels and created an interactive training platform. Via their desktop browsers employees were able to explore multiple hotel spaces (reception, bar, restaurant, meeting room, guest room and general manager's office) in which they were able to open relevant content and learn about IHG's loyalty programs, rewards and standards.
By exploring the hotel themselves via an immersive experience and interacting with various types of digital content, managers learned more effectively.

Result

Vismedia developed the initial English language version of the immersive experience within three-months. Due to its success, IHG requested a Chinese language version which was delivered in just two weeks. Since then, over 15,000 of IHG's general managers have trained with this immersive experience.
"The tech experts at
Vismedia worked closely
with the Global Learning
and Loyalty teams at IHG
with great effect."

Client Testimonial

"We were introduced to the Vismedia team as we explored the market for an innovative approach to apply our key 'loyalty' drivers to General Managers at IHG. The team provided us with some best in class VR examples which planted a seed our brains. How could we work together to create an immersive 360° environment and embed key learnings into it?
We were able to create a truly immersive 'learning' experience – one which our users continue to engage in on a day-to-day basis. We appreciate their attention to detail and creative approach to bringing our 'Loyalty 360°' to life!"
- Shane De Saram - Global Learning Manager, InterContinental Hotels Group
"The tech experts at
Vismedia worked closely
with the Global Learning
and Loyalty teams at IHG
with great effect."
Explore the demo

Apply for a learning session

Vismedia is holding a series of learning sessions dedicated to the use of interactive and immersive experiences for employee engagement and training
Alternatively, email: learning@vismedia.agency or call for a chat: +44 (0)20 7613 2555
Alternatively, email: learning@vismedia.agency
or call for a chat: +44 (0)20 7613 2555