Coats Innovation Hub Interactive and Immersive
360° Experience for Marketing & Communications

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When Coats, the world’s leading industrial thread company opened innovation hubs in the US, China and Turkey, they didn’t want to restrict the sharing of their operations to those locations.


Vismedia created an immersive and interactive 360° digital twin of the US innovation hub in North Carolina. Product information and video content was placed in hotspots throughout the immersive and interactive experience.
In addition to the desktop and mobile versions, the experience was delivered on several standalone VR headsets to fully immerse visitors at events and roadshows.


The immersive and interactive 360° experience has driven numerous high-value conversations with customers, stakeholders and partners.
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Apply for a learning workshop

We're holding learning workshops where you can discover how interactive 360° experiences can help you achieve communications objectives.

Learn how this technology can be used to:

  • Demonstrate transparency
  • Reduce your carbon footprint
  • Highlight innovation

This session will help you align 360° experiences to your marketing and communications objectives.

Alternatively, email: or call for a chat: +44 (0)20 7613 2555