Coats Car 3D Model & Augmented Reality
for Sales & Marketing

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Challenge

Coats needed to demonstrate the innovation in their new range of products for the automotive industry. They wanted to showcase multiple products within a vehicle and highlight key information about them. It needed to work on their website and for live demonstrations at an event for government officials and automotive industry representatives in Turkey.

Solution

Vismedia created an interactive 3D website experience that showcased Coats automotive products within a computer-generated vehicle. Customers and investors were able to peel back sections of the car and reveal information about the advantages of using the products to improve vehicle performance and characteristics.
For event demonstrations, an augmented reality version of the 3D model was created, further enhancing the immersive experience. A large foam sculpture acted as the augmented reality trigger. When customers hovered their iPads in front of it, a highly realistic 3D model would automatically appear, as if it were in the same room.
For event demonstrations, an augmented reality version of the 3D model was created, further enhancing the immersive experience. A large foam sculpture acted as the augmented reality trigger. When customers hovered their iPads in front of it, a highly realistic 3D model would automatically appear, as if it were in the same room.

Result

By using cutting edge 3D models to deliver their sales and marketing messages, Coats are reinforcing their position as an innovative leader in the market. The online 3D model and augmented reality experience have helped them drive numerous high-value conversations with customers and industry partners.
Following the creation of the interactive 3D model, the assets were used to significantly reduce the cost of a photo-realistic product explainer animation, adding additional high-value content to the sales and marketing tool kit.

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Watch the animation

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Apply for a learning workshop

We're holding learning workshops where you can discover how interactive 3D models can help achieve marketing objectives.

Give your product a leading edge with AR and 3D:

  • Dive deep into the innovation hidden inside your product or show your product in-situ
  • Supercharge digital marketing campaigns, live events, and sales meetings
  • Unlock interaction data to drive sales conversations and prove ROI
Alternatively, email: learning@vismedia.agency or call for a chat: +44 (0)20 7613 2555