AkzoNobel - Ashington Paint Factory
360° Immersive and Interactive Experience

Scroll to discover

Challenge

AkzoNobel wanted to showcase the innovation inside their new £100m manufacturing facility, described as the world’s most advanced and sustainable paint factory. It produces products for their Dulux, Dulux Trade, Armstead Cuprinol, Hammerite and Polycell brands.

Solution

Vismedia created an immersive and interactive experience to take visitors on a journey around the facility using an mix of animation,
on-screen graphics, blended 4K video, sound and 360° panoramic photography. It guides the audience through the factory showcasing the innovation in their manufacturing processes.

Result

The experience was used to demonstrate investment and innovation within AkzoNobel, which was a crucial factor in their ability to defeat a hostile takeover bid.
Explore the project

Apply for a learning session

Vismedia is holding a series of learning sessions dedicated to the use of immersive and interactive 360° experiences for marketing and communications
Alternatively, email: learning@vismedia.agency or call for a chat: +44 (0)20 7613 2555
Alternatively, email: learning@vismedia.agency
or call for a chat: +44 (0)20 7613 2555