Global Salmon Initiative

THE GLOBAL SALMON INITIATIVE

Animation

The Global Salmon Initiative is an industry body representing 70% of the global salmon industry and they needed to explain their purpose in an informative and engaging way.

We took their brand guidelines and key messages to develop an animation that was to be shown on their website and to be used at trade shows around the world.

Animations can be created in many different styles and are a great way of distilling complex messages into attention-grabbing visual content.