Beat Bullying

BARCLAYS

Beat Bullying

BARCLAYS

Video Animation

Working with The Anti-Bullying Alliance and Barclays, we created this film to officially launch Anti-Bullying Week with a particular focus on the effects of bullying on mental health.

From conceptual ideas through to delivery, our aim was to create a project which has elements of a music video by pre-recording an original message sung in acapella and then collaborating on-set with pupils at Passmores Academy, Harlow.

The film was shown on a giant screen before the start of every One Direction concert in the UK as well as being a key component of their social media strategy.