Ashington immersive experience

AkzoNobel

VR/360 Animation Video Apps

A 360° immersive journey through the Ashington paint factory

Experience the project »

At Ashington they manufacture AkzoNobel’s leading decorative paint brands for the UK market, including Dulux, Dulux Trade, Armsted Cuprinol, Hammerite and Polycell.

We created an immersive tour of AkzoNobel’s £100m Ashington manufacturing facility; completed in 2017 in Northumberland in the North East, UK, it is one of the most high tech and sustainable paint manufacturing facilities of its kind.

This tour involves 9 separate areas of the factory, and the viewer walks through the whole manufacturing process from the Slurry Hall to the Filling Line. Featuring integrated blended videos, each 360° panorama of the factory has a tour guide who explains each location, the equipment contained therein and the manufacturing processes involved. 

Using an innovative mix of animation, on screen graphics, blended 4K video, sound and 360° panoramic photography, we highlight specifics of the manufacturing process (such as the fastest filling line filling 6 litres of paint per second) and guide the audience through the factory.