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Why video production for pharmaceutical & healthcare is make-or-break

Clear branding and communication go hand-in-hand in the pharmaceutical and medical industry. When companies can’t ensure audiences understand the benefits of their products they can lose customers to misinformation. Especially in recent times, it can take a lot of work to undo the damage of speculation – or, as WHO calls it, an ‘infodemic’.

We understand the enormous pressures put on the healthcare and pharmaceutical sectors. GlaxoSmithKline has relied on us to deliver visual communication that engages their audiences and also delivers their messages clearly. Here are our top works of pharmaceutical video production and animation that have helped a giant of the industry to deliver messages with impact.

GlaxoSmithKline pharmaceutical explainer video

Panadol GSK pharmaceutical video production

For an educated audience at a science exhibition, we created a film to demonstrate the pioneering technology that goes into Panadol, GSK’s pain medication. We filmed two multi-camera interviews on location in New York with Panadol spokespeople, B-roll, and product shots.

Pharmaceutical video production

Some films are aimed at a public audience for mass appeal, such as this film for GSK’s smoking cessation aid, NicoDerm CQ. Following their brief, we conceptualised a series of adverts designed for the web. The adverts demonstrate the science at work in some of their most popular products.

GlaxoSmithKline animated healthcare explainer videos and 3D product models

Still from an explainer video created for GSK by Vismedia

In some cases, the best way to get a message across is to illustrate it with animation or demonstrate a product with a 3D model. We helped GSK speak to their internal audiences for training and learning by creating simple animation led by icons and text.

Still from GSK flow pharmaceutical animation by Vismedia

One of the key benefits of animation is showing the hidden innovation inside products. A complex new solution developed by one of GSK’s scientists was made easy to visualise with a 3D model.

To conclude

GSK has plenty of complex information to convey to its audiences, whether they’re a customer, stakeholder, or consumer. Our work with GSK has demonstrated that there’s an appropriate, engaging way to tell the story of great science that benefits us all.

Start a project with us

When businesses need to own the attention span, we have a habit of making communications stand out. Let’s chat over a virtual cuppa and get the ideas flowing.

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