Vismedia is delighted to join The Constellation Collective, an innovation- and digital-led micro network, as a founding partner. It’s an exciting new chapter that will help us continue to grow and deliver innovative and compelling visual communications solutions for our expanding list of clients.
What is The Constellation Collective?
The Constellation Collective is a “micro-network” that connects independent innovators, creators, technologists and strategists. The Collective is led by former Grey London creative chairman Adrian Rossi, ex-McDonald’s vice-president of marketing and food development Emily Somers, and David Pugh-Jones, who spent over a decade at Microsoft and BuzzFeed.
Launched last year, the Collective enables its members to work collaboratively across multi-discipline projects yet retain their nimble entrepreneurial spirit.
TCC’s brand and strategy partner, David Pugh-Jones commented, “This unique and strategic alliance draws on Vismedia’s award-winning visual communications expertise, who have specialised in creating unique and immersive virtual experiences for an array of clients during the Covid pandemic.”
Why now is the right time for businesses to consider digital experiences
The physical interaction and travel restrictions caused by COVID-19 pandemic have made businesses and customers rethink the way they work. A recent McKinsey study of 800 global executives revealed 85% have ‘somewhat’ or ‘greatly accelerated’ the implementation of tech to enable digital employee interaction and collaboration.
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While more than 110 countries have pledged to achieve carbon neutrality within the coming decades, the pandemic may also influence the pace and nature of climate action. As the world moves toward a greener economy, next-generation visual communications – particularly 360° immersive technology – could reduce the need for international travel and support positive climate action.
As people become more reliant on online interactions, there is an ever-growing expectation from brands to deliver relevant, personalised and engaging digital experiences. Now more than ever, companies need to tell their stories to internal and external audiences in creative and engaging ways.
Being a part of the future-facing Collective will turbocharge our ability to tell stories that own the attention span.