6 golden rules for creating rich and engaging interactive web experiences for employees
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6 golden rules for creating rich and engaging interactive web experiences for employees

Corporate HR culture has changed massively with the evolution of technology. Not long ago, clients wanted video and animation projects to attract talent or help onboard and inform employees. This still is a big part of the employee training and learning environment, but clients increasingly come forward with the need for ‘something more innovative’ for their employees.

Striving for innovation suggests that People teams face more and more pressure to create an outstanding employee experience; they must be able to hire and retain top talent in their own unique way. And innovation means looking to agencies like Vismedia to find a solution.

My team and I have been helping our clients to create more meaningful, impactful and – most importantly – effective employee engagement experiences. We’ve found that interactive web technologies have been key to creating engaging platforms for communication, learning and development.

However, technology alone will not change an organisation – it’s how you use the tech that matters.

There are 6 important rules that I’ve been following to help clients create better employee experiences by leveraging new technologies. It leads to effective training and learning tools that are engaging and deliver the best results.

1. Accessible to everyone on every device

Accessibility plays one of the primary roles in our approach for employee training and learning. Usually, an organisation needs to reach thousands of employees quickly and easily without compromising on quality.

Interactive web technologies retain the engagement and uniqueness of the experience. In this way, we ensure that any employee with a laptop, tablet or smartphone can engage and enjoy the experience.

This has been crucial for Vismedia clients who need to ensure that their message reaches as many of their internal audiences as possible.

Screenshot of EY employee training and learning experience

From a total of 7,220 people, EY was able to reach 84% of the employees they were targeting.

Participation in the games confirmed a strong understanding and belief in the 3Ts across the organisation.

2. Make it simple to use

Ease-of-use goes without saying. As impressive as an interactive web experience can be, it has to be practical for information retention, especially when talking about employee training and learning. UI/UX comes into play here, of course, but what is more important is that we don’t stray too far from typical website logic. One of our main focus points during the project’s development is how easy users can navigate and engage with different UI elements.

3. Extendable to fit any tech stack

The majority of our projects that we’ve deployed over the years live within the client’s infrastructure. Ability to integrate into various systems and/or infrastructure plays a significant role. It works both ways and allows us to connect our interactive solutions with other tools, such as Microsoft, Google and others.

4. Scales with your user base

Sometimes we might start with one department of a dozen people to ‘test’ the experience. However, if we then need to deliver to thousands of users, scaling quickly and efficiently allows us to do so with ease.

Our approach to cloud infrastructure enables virtually limitless possibilities when it comes to scaling. No matter if it’s a campaign that lasts for two months and has a couple of hundred users or it’s a 70,000 user intense training programme, we have our clients covered.

5. Quality measurement of data

Being able to deliver in-depth measurement of employee engagement is another key focus point. Sometimes, organisations need detailed information about an individual’s user journey and their performance analytics within the training programme. Alternatively, an organisation might need a completely anonymised overview of a group of user journeys.

By using our own built-in analytics tools or API connections to external CRM software we are enabling clients to quickly access and manage the important data.

Our client Fidelity uses integrated analytics to understand how audiences interact with their Virtual Pension Centre experience. Views and dwell time of webinars help to create better content and show clients the value of the insights uncovered in the experience.

6. Never stop striving for ‘different’

There are other two important things which I left for the end: Creativity and Innovation. I’m always looking ‘over the hill’ for the latest innovations and the most groundbreaking projects in the interactive and immersive web tech world.

We are witnessing the age of exponential technologies, which means things are changing more and more rapidly. Being able to adapt, change and evolve are rules that we follow and help our clients to leverage the new technologies for better success.

Speak to Santi

Santi is Vismedia’s Creative Director and Chief Creative Technologist. If you’re interested in knowing more about how innovative web technologies can enhance employee experiences, he’s the person to ask.

Get in touch.

Santi Sarapinas, Vismedia Creative Director and Chief Creative Technologist
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